Personalised choices are smarter choices
At Smart Choice Insurance, we specialise in providing personalised insurance advice to help you protect what matters most.
As a general advice model, our focus is on offering clear, straightforward guidance for individuals seeking coverage in key areas of personal insurance. We understand that life is unpredictable, and having the right insurance in place can make all the difference when unexpected events occur.
Our goal is to help you navigate the complex world of insurance, offering tailored advice that meets your unique needs. We’re here to make sure you and your family are protected, so you can focus on living life with peace of mind.
Why do we do this?
Because we truly believe that everyone deserves the confidence of knowing they’re covered when life takes an unexpected turn. Insurance is more than just paperwork, it's about making sure you and your loved ones are protected, today and in the future.
Our mission is to make that protection simple, understandable, and accessible for you. Together, we can create a safety net that lets you focus on what really matters: living your life.
Smart Choice Insurance | Smart Choices, Brighter Futures
About Hope
Hi there, I’m Hope Lake, the founder and Managing Director of Smart Choice Insurance. I’m passionate about helping people like you make informed decisions when it comes to protecting what matters most - your health, your family, and your future.
A Little About Me
With over 25 years of experience in providing fit-for-purpose solutions to my clients, I’ve had the privilege of working with small, large and corporate business owners in different areas of their business. My passion is to take a personalised approach to every client’s needs. Insurance is never a one-size-fits-all solution, and I’m here to make sure you get the right coverage based on your unique circumstances.
I understand how important it is to have the right support when life throws you a curveball. That’s why I’m dedicated to making the insurance process as simple and stress-free as possible. I believe that everyone should have access to the knowledge and resources they need to make confident decisions about their financial security.
My Approach
I take pride in offering honest, straightforward advice that you can trust. My goal is always to build long-term relationships with my clients based on transparency, integrity, and personalized care. I take the time to get to know you—your needs, your goals, and your worries - so that I can recommend the best solutions tailored specifically to you.
Whether you’re looking for life insurance to protect your family, income protection in case of illness or injury, or trauma insurance to help with critical health issues, I’ll work with you to find a plan that fits both your budget and your goals.
Why I Do What I Do
For me, it’s not just about selling insurance - it’s about making a real difference in people’s lives. I’ve seen firsthand how insurance can provide peace of mind during difficult times, and I’m committed to helping you secure the coverage that will give you that same sense of security.
There’s nothing more rewarding than knowing that my clients have the support they need when life’s unexpected events occur.
Let’s Work Together
I’m always here to help you, whether you’re just starting to explore your insurance options or need to review your existing coverage. If you have any questions or need advice, don’t hesitate to get in touch with me. Let’s have a conversation about how we can work together to protect your financial future.
Our Insurance Partners
For any inquiries, please call or email us:
07 5620 4615 hope@smartchoiceinsurance.com.au
Our Address
Level 10, 36 Marine Parade, Southport QLD 4215
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